Linguistic and cultural identity: epistemological review

The article is intended to analyze and review the current state of "identity" as category in modern social science. main objective survey specify position term within epistemological space concepts "language", "culture", "personality" line with dominant ideas purpose outline research into "linguistic identity" humanities and, particularly, linguistics. An attempt made comprehend foundations a new linguistic identity. Modern scientific trends are viewed terms content oriented linguistics cognitive interdisciplinary potential epistemology considered crucial for ethnolinguistic studies. Among approaches study identity those Shaposhnikova, Karasik, Kristeva, Charaudeau, Block, Pruvost Paul-Laurent, Salimi Abedi, Hentschel, Lagarde. It was found that behavior patterns, modal nominative ways reflecting reality ethnically determined via language well preferences communicating individual accordance logic, semantics pragmatics discourse. idea is, first all, In this perspective, not purely national category, but rather mental representation, way thinking, specific weltanschauung. any case, what we talking about selection optimal continuum which individuals acts identify themselves personalities. prospects application methodology identification tools type outlined. Suggestions possibility building up mainstream trend considering an entity discourse analyses.